Founded in 2009, the museum showcases an incredible collection of over 10,000 original photographs, glass negatives, and documents, spanning from 1870 to 1960. The images capture the diverse landscapes, historic cities, and daily lives of the Moroccan people, including the Berber communities of the High Atlas mountains. The collection features work from both anonymous travelers and well-known photographers.

The exhibitions are thoughtfully curated and spread across three floors. As you wander through the intimate rooms of the Riad, you are taken on a visual journey through time. The museum also screens a rare, full-color documentary from 1957 about the Berber tribes, providing even deeper cultural insight.